Looking to satisfy consumers demanding fruit in more convenient forms, POM has expanded their POM Wonderful juice blends with a new size.
“While the fresh juice category in general is on the rise, convenience continues to be increasingly important for consumers,” said Marc Seguin, vice president of marketing for POM Wonderful. “To meet these needs, POM Wonderful leverages the best trends by offering a variety of sizes, juices and blends for consumers to enjoy wherever they may be.”
Those blends include POM Hula, which combines pomegranate, pineapple and organic apple juice, POM Mango, which combines pomegranate, mango and pear juice and POM Coconut, which combines pomegranate and coconut juice. In addition to eight and 12 ounce bottles, POM juice blends will be available in 48 ounce bottles in April.
“In addition to convenience,” added Seguin, “consumers like to know where their food comes from, and by managing the entire production process from tree to bottle, we guarantee our juice comes from 100 percent California-grown POM Wonderful pomegranates.”
For more information:
Florencia Esteves
POM Wonderful
+1 310 966 3614