Earlier this month, members of the union l’Oignon de Saint-Turjan came together to discuss conservation of the region’s biodiversity and its rare vegetable varieties. The Saint Turján onion in particular might qualify for quality label treatment.
The region’s onion is a successful product. Consumers prefer the home-grown product because it is identifiable and traceable. Consumers are increasingly worried about the origin of unknown products. Not only is the Saint Turjan onion a house-hold name, it is backed by a long regional history of cultivation and propagation. The same Roscoff seed has been used for generations.
Now, the Saint Turján onion has been rediscovered by enthusiasts. Local growers and consumers prefer this item over imported ones, and the onion is said to be highly appreciated by visitors and tourists. The onion sold out quickly in the fall.
The success has market value. Protection of the race with a label is widely considered to be most welcome. However, receiving an AOC certificate is a lengthy, expensive procedure. A Poitou-Charentes label on the other hand, would be achievable.
The above intermediate certificates are bestowed by Irqua, and seek to avert substitute products in local markets.
