Grower Direct's marketing kicks off Chilean blueberry deal in US

Grower Direct Marketing LLC., Stockton California is distributing fresh Chilean blueberries to retailers throughout the United States. The 2013 – 2014 Blueberry deal began this October with the first shipments of Blueberries from Chile being distributed by Grower Direct. We are now seeing solid distribution and good volume that is expected to stay consistent through February.

Ron Morway of Grower Direct spent several weeks visiting our grower partners in Chile diligently working with them to plan this season’s retail projections. “I am very happy with the volume and quality that Grower Direct has been able to secure for this season,” Ron said. “We will be increasing our volume for the 5th consecutive year and planning more retail promotions than ever.”

According to Andrés Armstrong, the Chilean Blueberry Committee's Executive Manager, "The Chilean blueberry industry currently has 15,596 hectares of blueberries planted throughout the country, only half of which is now fully mature, and estimates a 42% increase in production and exports over the next five years. Total exports of fresh blueberries are expected to reach 123,000 tons by 2017/18."

In addition to importing fresh blueberries, Grower Direct also distributes fresh Cherries from Chile. This year will be a little more challenging as many of the areas were hurt in a series of freeze events. Through diligent efforts by our Chilean team, we have been able to secure promotable volume for our retail partners.

For more information:
Daniel Moznett
Grower Direct
Tel: +1 209.931.7900



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