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Villita Slice 'n serve Avocados breathe easy with BreatheWay

Agroexport, LLC is introducing its first commercial offering of Avocado products featuring BreatheWay® patented packaging technology. Packed under the Villita brand, Agroexport’s new Slice ‘n Serve avocado packages deliver fresh, ripe avocados that last 14 days longer than traditionally packaged avocadoes and brings tremendous value to the Villita brand & its customers.

Agroexport Avocados introduced their Slice ‘n Serve Hass Avocados at the PMA Fresh Summit exposition this October in New Orleans, LA. This event also marked the launch of its national marketing and sales efforts focused on gaining retail and foodservice distribution for the Villita branded product as supported by the company’s Pennsylvania and Texas centres and offering delivery to the major markets within the US and Canada.

Agroexport has partnered with Apio Inc., a company that specializes in value-added fresh vegetables in North America and owner of the patented Breatheway technology to bring this technology to market for avocados. Apio has proven the benefits of this technology on its own products and currently uses BreatheWay on its ready-to-use fresh vegetables, vegetable blends, trays and salads to extend shelf life and provide a higher quality product to consumers.

BreatheWay technology provides an innovative, value-added approach to ripe Hass avocados. Traditional fully ripe avocados have supply chain complications and very limited shelf life. Slice ‘n Serve Hass Avocados overcome these challenges by relying on Breatheway technology to slow product respiration, decrease the incidence of chill damage during transportation and maintain ideal in-pack moisture levels. This allows Agroexport to pack Slice ‘n Serve Hass Avocados at the ideal eating stage rather than an unripe stage. When left in the sealed box at the proper storage temperature, Villita Slice ‘n Serve Avocados will last up to 14 days longer than traditional (or open air packaging) with no chill or tissue damage. This packaging also avoids weight loss and locks in moisture to keep the avocados fully hydrated. Villita can now ensure the best possible ripe avocado by overcoming the supply chain obstacles of distance, temperature and time. Slice ’n Serve Hass Avocados also eliminate the sorting to find the perfect ripe avocado while greatly reducing losses from over-ripe fruit at both retail and foodservice channels.

“We have garnered tremendous interest from the trade and anticipate consumers will quickly learn to look for a ‘Slice ‘n Serve’ avocado in the marketplace as it is the ideal product for on-trend uses of avocados on salads” Said Jimmy Lotufo, Director of Business Development , Agroexport LLC.

For more information:
Jimmy Lotufo
Agroexport LLC
Tel: +1 956 843 1118
Fax: +1 956 843 1119
Email: [email protected]


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