Seminis launches three new seedless watermelon varieties

Thanks to investments in watermelon breeding and trialling, Seminis® is launching three new seedless watermelon varieties that deliver classic watermelon flavor often associated with seeded watermelon varieties.

"In our consumer research we learned that consumers want that classic watermelon flavor," said Seminis Watermelon breeder Jerome Bernier. "With our three new watermelon varieties, we are confident our farmer customers can help consumers rediscover that classic watermelon flavor in a seedless variety."

The new lineup includes watermelon triploids SV0241WA, SV0258WA and WM8317. SV0241WA is a high-quality 45/60 count watermelon triploid with an average of 3-4 fruits set per plant with outstanding fruit uniformity, fruit shape, and a high quality interior with crisp flesh. With a consistent average Brix sugar content level of 11 degrees or higher, SV0241WA has shown to have exceptional eating quality across all testing locations in the U.S. In addition, it has high resistance* to Anthracnose and intermediate resistance* to Fusarium wilt race 1.

"Because SV0241WA is a little smaller than a traditional watermelon, we think this type of watermelon is going to become more and more popular as people are looking for something more convenient that takes up less space in the refrigerator," explained Bernier, who primarily breeds for seedless watermelon varieties for the United States and Mexico.

For the West and Northeast U.S. geographies, SV0258WA is a larger type melon in the 36 count range with a crunchy texture, great color, and great taste.

For the Southeast U.S., WM8317 is a fantastic seedless watermelon triploid that produces excellent fruit with a dark green skin, consistent round shape, sweet taste (with an average Brix sugar content level of 11 degrees), deep red color, density and texture. In addition, it has intermediate resistance* to both Anthracnose and Fusarium wilt race 1. The plant has a vigorous vine habit providing good leaf protection.

"It is exciting to know that after almost a decade of breeding and testing, we have a lot to offer our watermelon growers," added Bernier. "But it doesn't stop here - our customers can expect a pipeline of future products that continue to deliver both yield potential and quality."

For more information:
Carly Scaduto
Monsanto
Tel: +1 314-694-3247
Email: carly.a.scaduto@monsanto.com
www.seminis.com