Soreli Kiwi delivering bigger volumes and consistancy
The variety was developed by the University of Udine in Italy.
The Soreli is an exceptional yellow kiwi variety with early ripening, good cropping and excellent taste.
The variety is under a new management model in Europe which is aimed at delivering a greater volume and a more consistent quality product to the end consumer. The new commercialisation model will accelerate the roll–out of the variety in Italy, France, Portugal, Spain and Greece.
The variety is managed by a Dutch based company BGIP b.v., which is part of the Biogold family. Biogold also manages the global commercialisation of the variety outside of the EU.
The variety is the earliest ripening yellow selection in the European market and opens the annual kiwi marketing season. The commercialisation model seeks to obtain a more uniform quality regime amongst growers.
The largest plantings have taken place in several kiwi producing regions of Italy in Udine, Piemonte, Verona, Bologna and Calabria.
Soreli has a lower chilling requirement and is more adaptable to a wider range of climate.
A limited hecterage phased offering is currently being rolled out in the European production territory. Biogold has been very pleased with the response from the Italian Industry to the new commercialisation model with pending and sign – up from marketers from the various growing regions in Italy and the balance of Europe. Fruikiwi a cooperative near the origin of the variety claimed the first stake to sign up for additional hectares to support their marketing efforts.
Illegal growers have also responded to the three month amnesty period which ends at the end of August.
Biogold forsee’s a bright future for the Soreli in the European kiwi industry and strong consumer demand for the excellent tasting yellow variety in the market.
For more information:
Peter Turner
BioGold
Tel: +27 21-882 8277
Fax: +27 21 882 8322
Email: pturner@biogold.co.za
Skype: clemengold1
www.biogold.co.za