Bananas top Brits' shopping list
In its July insights survey, one of the questions Shopitize asked shoppers using its app was ‘what is your favourite fruit?’
Over 2,600 unique responses show that the banana has once again come out on top. According to these Shopitize app users, 26% say the banana is their favourite fruit, with 23% backing the apple, 19% saying grapes, 11% oranges and 7% pears.
The banana owes its enduring success to being both healthy and affordable, say the experts from Shopitize. Bananas are one of your ‘five a day’ essentials and are seen as a healthy tasty snack that fuels the body with slow release energy.
Bananas are also one of the cheaper fruits on the market with prices halving in the last ten years. According to the Fairtrade Foundation the price of bananas in the UK has dropped from £1.10 a kg in 2002 to just 68p today. Supermarkets are selling 'everyday value bananas' for as little as 14p each, whilst organic bananas are being sold for 31p each. As a result, bananas are often a loss-leader with supermarkets with prices reduced to increase shopping footfall.
Source: www.easier.com