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Don Limon marketing inspired by amazement and enthusiasm

“When all else like price and quality is equal, people will buy from the person they have the best feeling about. This requires from us to be truly enthusiastic and excited about our products. We create partnerships with customers, when our sales people convince our customer of the excellence of our product, by being really excited about their fruit and the people behind their products. 

There is so much complexity to the process behind – in either the production, the packing, the breeding, the logistics. It’s hard not to be amazed and have your curiosity triggered. There is so much story and beauty to the background and origin of the fruits, that it’s hard not to be exited. And there are so many intricate details to the properties of the fruits themselves, it’s impossible not to be passionate and enthusiastic about them!” Speaking is Andreas Schindler, manager of Pilz Schindler that handles the brand Don Limon. 



Through the years of selling and traveling, while working with fruit growers, Andreas has become so passionate and enthusiastic about his company, his brand and his products, that he decided to lift that element of the job up to form the standard of all the company’s dealings with fruit. “Enthusiasm is now really at the core of our management philosophy. We want our people to really be enthusiastic about what they sell and buy and the people they work with, and also to have a good connective feeling with their customer. Those are really the conditions for being successful in the job, while enjoying what you do. Success and enjoyment usually really come together.” Only when we feel the connection with our customer and when we feel that they feel it – then we go forward.



The importance of making meaningful connections can’t be stressed enough according to Andreas. “When I say that we have to be convincing when price and quality are equal to the alternatives, this represents a standard of professionalism. You can be very convincing once, but when your product proves that you are not professional, it’s a wasted effort. We are highly professional and this is the basis on which our customers can trust us. Yet it is our professionalism that we want to bring across in an authentic way. We aim to gain the trust of our relations. They should know that when we deal with something, we really deal with it well. And at the same time, we really want to dive into the world of our business partners, learn their values and corporate culture.”

All this may sound like a lot to ask of a sales team, yet Schindler is convinced it will keep a positive flow in the company. “While we’re putting more focus on enthusiasm, we’re still valuing quantitative performance, yet it creates another dynamic. When we can keep our enthusiasm up high, we’re convinced that the team’s performance on the job will follow correspondingly.”



People are the most esteemed asset of the Pilz Schindler company, and the management is always on the lookout for talented produce enthusiasts. “We continually expand in different countries, so anyone feeling excited about our values and philosophy is welcome to connect with us,” Schindler says in closing.

For more information:
Andreas Schindler
Pilz Schindler GmbH
Tel: +49 (0)40 - 3095499-45
Mob: +49 (0)171 8583 211
www.don-limon.de or www.pilz-schindler.de