"Demand for Kanzi also increasing outside of Europe"

The seventh European season of the Kanzi apple is going satisfactory, according to Urs Luder, CEO of Greenstar Kanzi Europe. "Due to the winter damage/frost the volumes in some production areas are lower than expected and so the total European production has hardly increased. This is in line with the previous year. The demand for Kanzi is very high and we would have liked to have seen a bigger harvest to be able to better meet this large interest."

Urs Luder

Looking back at the beginning of the commercialisation in Europe, Urs sees a tenfold increase in production. "The consumer is responding positively to Kanzi and we can feel that. The prices are at a satisfactory level as well. We only hear positive reviews about the quality from the warehouses. It looks as if we will be able to supply Kanzi apples all season with no problems. Not just in Europe, as we are seeing a blossoming demand for them outside of Europe as well. Russia, for instance, is buying more and more. We can also see more Mediterranean countries taking more interest."

In the future the CEO sees a year round supply of Kanzi. "If you look at how the production has increased in the past years, we are heading in that direction. The season is getting longer. Now it's often moments of more and lesser volume. Then those numbers will be better spread over the year."

For more information:
Urs T. Luder
GKE NV
Tongersesteenweg 152
B- 3800 Sint-Truiden
Tel: +32 116 706 11
Fax: +32 116 727 76
[email protected]
www.kanziapple.com
www.greenstarapple.com