The intense heat during September and October and the latest heavy rains had an impact on sizes. Additionally, as Kenneth says, "the trees have too much fruit, so the fruit is unable to acquire enough size."
The UK and Scandinavia demand smaller sizes, but "they will be a little harder to introduce in other markets, even if the quality is optimal," he explains.
Located in Malaga, Spain, Natural Tropic S.L. grows, packs and exports its own avocados and mangoes to every country in Europe, Eastern Europe and also South Africa, and now they are trying to enter the Russian market, "a market in transition. Due to its weather, Malaga is one of the few suitable locations for the growing of this kind of fruits in Spain," explains Kenneth. It is worth mentioning that 30% of the firm's production is certified as Organic.
Israel competes strongly with the Fuerte and Bacon varieties due to their low prices. "The main advantage of Spanish avocados against the Israeli or Chilean in the European market is quality, as due to proximity and logistics, the product is fresher. Spanish avocados tend to be more profitable for European importers," affirms Kenneth, although "coordination between exporters and traders in Spain could improve."
According to Kenneth, the marketing in Spanish supermarkets could improve when it comes to price tagging. Normally you find signs with prices between 3.60 and 4 Euro per kg. In the Netherlands, for example, they sell them at 1 Euro for two pieces, which is more appealing, as it does not seem as expensive."