Netherlands: Best Fresh Group introduces EasyToSteam

Fresh, healthy food is getting increasingly important to consumers. The preparation, however, mustn’t take too much time. The Best Fresh Group is now catering to these consumers with the introduction of the ‘EasyTo’ brand, combining health and ease. The first products under the header are available since last month: EasyToSteam.

EasyToSteam allows the consumer to put a solid, healthy meal on the table in under 8 minutes. The vegetables are cooked in a special microwave bag. All the consumer has to do is put bag in the microwave and about 8 minutes later there is a tasty and healthy dish on the table. This unique container actually retains the vitamins. Moreover, the designers claim, the vegetables taste much better. EasyToSteam is now available in the variants cauliflower, broccoli and endive.

The bag is available at the Coop and Poiesz supermarkets. EasyToSteam can be found in the fresh department.

The whole concept of steaming vegetables in the microwave is increasingly supported by retailers. During demonstrations customers can witness the process for themselves. The items also contain QR codes, leading consumers to a special website:www.easyto.nl