US: Mucci Farms Veggies-to-Go well-received at Fresh Summit

Mucci Farms displayed their new Veggies-to-Go line of snacking mini vegetables at this year's PMA Fresh Summit conference. The line includes mini vegetables from Mucci Farms' line of produce, and it drew positive attention from attendees at this year's Fresh Summit conference in Anaheim.

“The entire Mucci team was completely overwhelmed with the reaction our new Mini lines received by everyone that stopped by our booth,” said Joe Spano, vice president of Sales and Marketing for Mucci Farms. In addition to encouraging feedback from Fresh Summit attendees, Emily Murracas, marketing coordinator for Mucci, said they've had excellent feedback from their target demographic: kids.

“We presented the concepts to children in our local elementary school during one of our grade school educational tours and they were well-received,” said Murracas. She pointed to kid-friendly aspects like easy-to-open packaging, the inclusion of temporary tattoos and colorful graphics, as reasons for the line's good reception.