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UK: Tesco launches online commuter zone

Tesco has launched a new commuter zone on its grocery website, bringing together everything busy customers need for the working week.

Easily accessible on your mobile, the zone gives commuters the chance to shop with ease as they travel to and from work. By shopping online, they will avoid the hassle of carrying heavy shopping at the end of a busy day at the office.

Tesco Director of Internet Retailing Ken Towle said, “We know that many of our customers have busy lives, but that they still want quick and easy access to great food at great value. Our new commuter zone is the latest way we’re helping customers to manage their time, by pulling together a range of high quality products and categorizing them to reflect the working week.

“As the nights close in and it gets colder and darker, customers needn’t worry about stopping to shop on their way home – Tesco can deliver their order straight to their door, giving them more time to enjoy their evenings and weekends.”

The zone offers the usual benefits of using, including access to Favourites and clear sight of the customer's basket and multibuy savings. Customers can choose a convenient delivery slot that suits their weekly routine.

The zone has launched nationwide, with initial marketing activity in London. The campaign will include posters on the underground of a Tesco Dotcom van, created from the familiar tube map and adapted to show the extensive range of products available on the commuter zone.

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