According to preliminary data Lidl will be selling the major food brands, the fresh produce department shall be reinvented and bakery departments will be integrated in stores. Insiders think the reorganisations are due to the decreasing market shares hounding the discounter since 2008. Last September saw another 0.8% drop in shares. The more traditional retailers are reportedly more successful lately; Kantar Worldpanel states this is due to the fact that those segments have started discounting as well.
France: Retailer Lidl wants to shed reputation as discounter
According to preliminary data Lidl will be selling the major food brands, the fresh produce department shall be reinvented and bakery departments will be integrated in stores. Insiders think the reorganisations are due to the decreasing market shares hounding the discounter since 2008. Last September saw another 0.8% drop in shares. The more traditional retailers are reportedly more successful lately; Kantar Worldpanel states this is due to the fact that those segments have started discounting as well.