US: CMI launches apple pouches

After the successful test-launch of their cherry pouch bags this past summer, Columbia Marketing International is ready to partner with retailers to take apple sales to the next level with their two pound, high-graphic pouch bags.

The CMI two pound pouch bag program is kicking off this season with their special brands Ambrosia™, KIKU® and their Daisy Girl™ Organic line. The pouch bags come complete with the story of where the apple originated from, the flavor profile, and links to tasty recipes. The bags feature a crisp-clear viewing window to show the consumer the premier fruit they are about to purchase.

These two pound pouch bags will be great sales tools for introducing consumers to these unique brands without huge sticker shock. The 2 pound bags can be retailed with comparable pricing to the three pound bags of everyday varieties. In addition to helping to brand these special varieties, the Pouch bag helps to educate consumers on the benefits of organic fruit. The Daisy Girl™ pouch bags will be available for both organic Gala and Fuji apples.

Pouch bags give apple lovers a handy grab and go bag of smaller fruit for snacking on, and can be reused as lunch bags or can be shared with friends and neighbors.

For more information:
Katharine Grove
Columbia Marketing International - CMI
Tel: +1 509.888.3427
Mob: +1 509.885.0444
www.cmiapples.com