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Netherlands: East4Fresh provides complete Asian fruit and vegetable range

Helien Verhagen has worked with an investor to set up a new export company to supply a complete range of Asian fruit and vegetables: East4Fresh. "We get an almost daily supply from our own production facilities in China, Thailand, Vietnam and the Netherlands. We work purely with GlobalGAP-certified growers and can deliver packages of 100 grams to 20 kg.

"Next year we want to focus on our customers in Europe. Initially we will focus on the cash-and-carry stores, but probably will also present East4Fresh at a few gastronomy fairs in Germany," continues Helien. "We offer our range virtually year round. Currently, the production somewhat less, but we can fill it with imported products from Spain and Italy."

"The growth in the consumption of Asian vegetables and fruits is huge. We are growing annually by 25 to 30%. Product availability is the only brake on further growth. This is why we orientating to production sites in Italy, Spain and Israel. With thanks to our network, we can offer our customers the entire oriental assortment, ranging from authentic Chinese vegetables and fruits, Asian mushrooms, fruits and vegetables from Thailand and Vietnam and also locally produced Asian vegetables."

Click here for more information about East4Fresh

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