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Netherlands: Cool Fresh Spain introduced at Fruit Attraction

Last week AgroCap Invest announced the formation of Cool Fresh Spain with two new branches in Valencia and Huelva. The idea behind the formation is an intended synergy between Cool Fresh Spain and other AgroCap ventures, creating the possibility of year-round supplies to customers. “This makes it easier for us to keep up production in former gaps in the year,” says Jean-Paul van Wijk. “Our Spanish colleagues have years of experience and are fully capable of running a unit independently.”

Van Wijk, with his new Spanish associates, will attend Fruit Attraction in Madrid. “We will be promoting the BonSweet pineapple,” says van Wijk. “We are planning to apply the BonSweet label for other products as well. Fruit Attraction is also a great opportunity to meet new customers; we consider it an addition to Berlin‘s Fruit Logistica. It allows us to expand on our customer relations.”