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Imtiaz Hussain, Imtiaz Enterprises

Pakistan: Expo Pakistan continues to attract foreign buyers

Imtiaz Enterprises, an international company specializing in the import and export of fresh fruit and vegetables participated at the recent Expo Pakistan, held in Karachi from October 4th to 7th 2012, a trade fair organized by the Trade Development Authority of Pakistan with an objective to strengthen contacts with leading players in world-wide fruit and vegetables along with new business development, sourcing suppliers, providing information to industry professionals and building customer relations.

Imtiaz Hussain, Managing Director at the company said, “The Expo Pakistan, which is the largest showcase of Pakistan's export merchandize and services has been attracting large number of foreign buyers for the last couple of years. It is remarkable to see many visitors from Western Europe, the Middle East and South East Asia. Trade Development Authority of Pakistan has done well to organize the event, arrange B2B meetings on the sidelines to have in depth interaction among traders of specified sectors and get a few new MoU’s signed with Chambers of several countries. The level of the trade visitors' decision-making authority remained high throughout the 4 day exhibition and export orders worth $1 billion were ordered by over 1000 foreign buyers and delegates focusing mainly at the Agro Foods, Textile, Sports Goods and Home ware sector.”

Regarding the investments in Pakistan he informed: “Beside the country’s own companies, stalls from China, Japanese External Trade Organization (JETRO), CBI Netherlands and Sri Lankan Consulate were also the centers of attractions for the local and foreign visitors. The international event would definitely help to enhance the country exports through marketing the countries valued products.

“We have been exporting Pakistan sweet mangoes and mandarin to European & Far East markets for several years, and it remains the number one product our company ships to the region. Now we are looking forward to introducing other products such as grapes and pomegranates to the European markets. Our traditional markets in the EU are also becoming more competitive, particularly on mango and citrus with Egypt sending more fruit to that region, so we need to find new markets for our products. We are have high hopes from the outcome of this exhibition” he added.

The company is planning to introduce ultra tech machinery for the sorting, grading and packaging of fruit and vegetables specially for onion and potato that will facilitate industry to improve processing in terms of higher capacity, delicacy, and enhanced quality as well as savings in labour. In other words, efficiency. It will also help to improve the process of quality selection and increase the company’s market profitability, resulting in a high quality standard in processing and selection never imagined before in the country.
Mr. Hussain concluded by saying he always looks forward to the future with great excitement and confidence.

For more information:
Imtiaz Hussain

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