But is it wise to hand out our knowhow to the competition? Klapwijk stresses the importance of maintaining the position of ‘knowledge supplier’. “We should be aware of the privilege,”he says. “We should feel threatened sometimes, it’s healthy. Keep in mind that it is this knowledge and technical prowess that keeps us ahead of the curve. Not just in exporting information, but in applying it ourselves. It opens doors in foreign places, creates opportunities for our growers.”