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Sirane expands with new Turkish operation
Just over 10 years after first opening in Telford, Shropshire, Sirane has opened a second operation in Antalya, a thriving port city on Turkey’s southern coast.
Sirane managing director Simon Balderson said: “Turkey has a large population and a large food industry so it is the perfect location for Sirane to open a new base.
“It will help Sirane push into Turkey, the Middle East, North Africa and north into Russia and the Ukraine. Antalya’s location as a Mediterranean port close to some of the country’s most fertile food production areas is perfect for us.
“Some of our key markets – meat, fruit and vegetables – are also key markets in Turkey, with vast quantities of food being produced and shipped around the region.
“Recent innovations, such as our shelf-life extending bags and films, absorbent fruit pads and odour absorbing meat pads, are all products that should be perfect for this region.
“But we’re also looking to introduce other innovations, such as our range of cooking bags, to a whole new market. We’re very excited about the possibilities in the region.”
The Turkish operation is based in a purpose-built site in the Antalya Organised Zone at Döşemealtı. Sirane Turkey’s operation will eventually replicate that of the UK, offering not only manufacturing but a high level of design and innovation.
Sirane Turkey’s managing director is Taşkın Öztaş. He said: “I am delighted Sirane Turkey has now begun trading. We have now taken on sales staff, and are looking forward to taking Sirane’s innovative food packaging products to new markets.
“Turkey is very proud of its huge food production industry, and Sirane can help Turkish companies export further and further afield with confidence, as well as helping establish the company in regions where Sirane is currently not doing business.
“Sirane Turkey will work wherever possible with suppliers in Turkey, and recruit staff locally, so we’re also looking forward to making a difference to the local economy.”
Sirane Turkey opened less than a month after Sirane Southern Africa began trading.
Sirane Southern Africa is based in Cape Town, South Africa, and will look to open a manufacturing and warehousing facility in the region at the first available opportunity.
Sirane Southern Africa will help make it far easier for customers to order Sirane products, as the company will have dealt with all the region’s import regulations. It will also help push Sirane’s presence into the larger nations of central Africa.
Sirane Middle East has also opened a new office in Dubai, on the Jebel Ali Free Zone. It will be a co-ordination hub, handling sales, logistics, licences and permits for the region.
These are all key markets for Sirane. Sirane Turkey offers access to Russia and North Africa, while Sirane Middle East will allow the company to push deep into Asia.
Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. Specialisms include absorbency and cooking bags.
For more informationn:
Tel: +44 (0)1952 230055
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