According to Lucia the sales of sprouts has been under pressure for a number of years. "The yields are a bit low and the consumer purchases in Germany are hardly increasing or not at all. But we're looking towards the new season positively. The price is at a higher level than in other years. The price level is important, but the reduction of chain costs is crucial. More saving in the chain costs means we can all earn something at a low price level."
Starting this season the sprout growing company from Zeewolde also supplies net packaging for buyer. The company is also intensively working on mild varieties. "Sprout varieties can be subdivided into the flavours mild/sweet and classic, but are laid out unrecognisably in the shops. The consumer would like taste segmentation. So we could be on to something there," concludes Lucia.
For more information:
R. en J. Herbert v.o.f.
Tel: 0031 36 - 5228296
Fax: 0031 36 - 5312457