Taste and packing are closely related. In addition to the technical aspect of the packing, such as form and effect, emotional factors also play an important role. That became clear at the inspiration meeting: Packing plays 'double role' in taste experience consumer, organised by the Dutch Packing Centre (NVC) on Wednesday, 12 September.
Illustrative for the emotional factor with the consumer is the fact, that when a consumer has to choose between soup in a tin or in a bag, the consumer will choose soup in the bag. The consumer apparently has the idea that soup in bag is fresher.
Packing expert Eddie Clarijs is convinced that colour of the packing also has an effect on the perception of taste with the consumer. "With fresh nuts packed in dishes with lids in five different colours, those with a red lid sell best."
That phenomenon is well known to Erik de Koning. "Even the type of print is important. A hand-written letter on the packing is for the consumer more of a fresh experience. Furthermore it became clear at 'Fruitshoot' meant for children, that a vivid fluorescent packing applied more to a chemical composition than to the contents of a healthy drink."
See for more examples the report on the site of NVC
Source: NVC