Fair Produce NL is a new quality label introduced by several Dutch producers of fresh produce. The label’s intent is to ensure the fair and decent treatment of employees who contributed to the product under its header.
Responsible for upholding the brand’s quality is the Stichting Fair Produce Nederland (Foundation for Fair Produce Holland). Quality requirements are guaranteed through regular audits by independent certifier VRO Certification BV.
The label will first be implemented in the mushroom sector, although the Foundation would like to see its range extended to the entire fresh produce industry. According to the initiators, the label’s true genesis are recent scandals concerning working conditions, that have given the industry a bad name. Among the initiators though, is Prime Champ, who had to deal with government inspections recently, due to supposed exploitation of workers.
Many retailers have yet to be endeared to the initiative. The only ones to participate so far are Dutch retailers C1000 and Coop.