The demand for frozen food in Germany has been going up for years, even if actual consumption is relatively limited. In 2010, consumption per capita hovered around 40.2 kilograms. In 2011 this was 40.4 kg. All in all though, Germany’s frozen food sector is doing quite well.
Still, research shows that decent revenue is not a given. Frozen food proceeds, in relation to total food sales, vary strongly from store to store. Key factor in this seems to be product placement: well-stocked aisles, accessible freezers, convenient shelf placement and clear pricing all contribute to good sales. If handled faultily, losses can go up to 21%. Further research indicates that the biggest sales are being made when frozen foods are stacked at two thirds of the store’s walkway.