Rijk Zwaan presents latest innovations at Asia Fruit Logistica
Just some of the tasty attractions on offer at the show included the ‘mini blocky’ tomato Confetto RZ – with both a distinct shape and distinct flavour – and the Crunchita concept: a new lettuce type with the long, uniform leaves of cos combined with the crunchiness of iceberg lettuce. This ‘crunchy cos’ lettuce was specially flown in from Australia to be used in making a traditional Caesar salad during the event. This fitted in perfectly with Rijk Zwaan’s promotion of its international social salad network, Lovemysalad.com, which had once again been chosen as the theme for the company’s show presence. The Caesar salad was just one of many innovative dishes prepared using Rijk Zwaan vegetables by the three top chefs on the company’s stand in the course of the three-day fair.
Melon concepts
Melons were also in the spotlight: various types were on display from no less than three different continents. “Rijk Zwaan aims to offer melons all year round with a consistent taste and appearance,” says Jan Doldersum, Rijk Zwaan’s Chain Manager Asia. “That’s why we’ve helped our Asian partners to establish contact with growers in Brazil, Australia and Spain. By working together, we can supply the market with a wide range of reliable melon varieties, both yellow melons and the Caribbean and Mellissimo concepts from Rijk Zwaan.”
Particularly the latter is a relatively new type for Asia, explains Doldersum. “The Mellissimo melon is a compact piel de sapo: an originally Spanish melon type with a green skin, attractive white flesh and a very sweet taste. Visitors to our stand reacted very positively to this novelty, which can lend a further boost to melon sales in Asia!”
New fans
Rijk Zwaan’s presence at Asia Fruit Logistica once again generated plenty of new Facebook fans for Lovemysalad.com, with many visitors also uploading their favourite recipes and photos to the social salad network on the spot. This year was the company’s fifth time exhibiting at the event, and to mark the occasion Rijk Zwaan organised a special ‘partner in the chain’ dinner on the Thursday evening, during which guests enjoyed an extensive Love my Salad menu made from Rijk Zwaan’s tasty vegetables.
For more information:
Jan Doldersum
Rijk Zwaan China Seed Co., Ltd
Tel: +86 532 87817778 / 8781 7775
Mob: + 86 139 6984 2915
Fax: +86 532 87817773
[email protected]
http://www.rijkzwaan.com