Atlas Produce is ready with exciting plans
US: 2012 fresh California date harvest looks to be phenomenal!
"The 2012 fresh date harvest out of Southern California is on schedule for late August and it is shaping up to be a phenomenal crop," says Robert Dobrzanski, President of Atlas Produce. "The hot weather is perfect for large, high quality Medjool dates. Last year was fantastic for our Caramel Naturel brand of dates, the #1 premium consumer brand of California grown dates in the US. Our retailer volume was up 35% last year and we’ve got some exciting marketing plans to build on that success in 2012/2013. We are very proud to offer our customers only California grown dates. Caramel Naturel is the highest quality brand of dates that you can buy."
Caramel Naturel will be offering pitted Medjool and Deglet Noor dates this year as additions to their product line. Pitted Deglet Noors have been a category leader for thirty years in stores nationwide. Caramel Naturel will offer a pitted option of both popular varieties for increased customer convenience.
For more information:
Ben Antongiovanni
Atlas Produce
Tel: +1 661 322 6810
[email protected]
www.caramelnaturel.com