The blue QS hallmark of QS Qualität und Sicherheit GmbH is to become more well known in the next three years. This is to be achieved with the campaign 'QS-Live Initiatief kwaliteitswaarborging', which is supported by the EU. At the same time QS wants to strengthen customer's faith in the QS certification system for food.
For the campaign information will be spread through the social networks in the food trade and by way of a road show, about the themes surrounding quality, safety and hygiene during production and sales of fruit, vegetables and meat. The QS-live website will also have tips for consumers on for instance the transportation, storage and production of fruit and vegetables with the blue hallmark.
The campaign is split into three phases. In the first year the consumer is central. In the second year the food trade will be actively involved in the campaign and the knowledge of the quality assurance will be extended within the food trade. In the third year the road show 'QS-live on tour' will close the campaign.