Eurofresh Fruits is a project promoting and increasing the marketing value of Greek fresh fruits such as kiwis, cherries, watermelons, table grapes and oranges to the markets of China, Russia and Ukraine. It was established by the Greek Central Chamber Union as a result of the many Greek companies that are active in the fresh produce sector. The main purpose of this project has to do mainly with the wide recognition and presentation of Greek fruits in these targeted countries. The participating companies come from different provinces of Greece which represent the vast majority of production from the mentioned products.This project enlist a series of actions that has to do with creation of logos, website, internet advertising, printed materials, participation of 15 exhibitions, promotional activities, public relations including business missions from Greece to the targeted countries as well vice versa, visits to production units and advertising activities.
This year in September EuroFresh Fruits will be participating in Asia Fruit Logistica for the first time at stand 2I – 12. One of the company's main priorities of the participation in Asia Fruit Logistica is to better inform about and introduce Greek fresh fruits to a wider audience. Beis Aris, Project Manager, "We strongly believe that Greek products can obtain a high market share and can create a competitive advantage in the most populated area in the world."
A number of companies are included within Eurofresh Fruits. All the companies represented in the Eurofresh Fruits are specialized to some extent in the export of the cherries, oranges, kiwis, watermelons and table grapes.
For more information:
Beis Aris
EuroFresh Fruits
Email:[email protected]