Jazzy is a waxy, set-skinnned potato with bags of flavour, versatility and attitude. The brand is bright with heaps of personality from the brightly coloured ID to the eye catching red and green packaging, website and newsletter.
Will Beeson, Director of Preva Produce, says, “We are really excited about Jazzy. We spend our working lives trialling varieties hoping to uncover something as good as Jazzy. It’s fantastic to be launching such a great new potato brand.”
Jazzy will be available in 10kg boxes from the 1st August for the major wholesale markets. Hospitality sector businesses can get hold of it through Fresh Direct or from the Preva sales team.
Jazzy is exclusive to Co-operative Food stores and shoppers will be able to buy Jazzy in 500 of the largest stores. It will retail at £1.00 for the red 500g pack and £1.50 for the green 1kg pack.
Jazzy is grown in Britain, by a group of 5 growers who are based in Cornwall, Norfolk, and Lancashire. Will Beeson says, “Jazzy is the potato that all our customers have been waiting for. It looks fabulous, tastes great and stores well. All these qualities combined mean that it delivers superb value to our customers.” Jazzy is available throughout the year.
This year, Jazzy will be exhibiting at the Restaurant Show at Earls Court 8 – 10 October. Pop along to see us and sample some potatoey perfection!
For more information:
Tel: +44 (0) 0117 924 7220
[email protected]