The 'Picota del Jerte' was presented by the brand ‘Alimentos de Extremadura’, in collaboration with Valle del Jerte cooperations, in a chain of Dutch supermarkets.
According to local press, ‘Deen Supermarkets’ with 62 stores in the north of Holland, introduced the cherry during a succession of special events. The occasion marks the first official sales promo in Holland under de seal of ‘Alimentos de Extremadura’.
Regional government, in a bid to conquer foreign markets, has launched the 'Extremadura Avante' program, meant to boost the rural community.