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Netherlands: Adafresh and Haluco join forces in Israeli pepper export

Haluco has partnered with Israeli exporter Adafresh. The goal of the collaboration is to supply as much peppers as possible directly to the customers. Jan van der Lugt of Haluco: "With this partnership we want to put all out knowledge together. Adafresh has extensive knowledge and experience with the Israeli trade. By combining this knowledge with our expertise we can deliver directly from Israel to our customers in Europe. We thus save a lot of logistics costs and the product is naturally fresher when it reaches the client."

The new Haluco Israel Ltd., established in Tel Aviv, uses the distribution of Adafresh. The products will be packaged by Israeli growers and packers.