The assortment of herbs from cultivation company and packing station, Van Vugt Kruiden in Ridderkerk has actually outgrown the name already. In addition to the herb assortment varying from current herbs such as coriander and parsley to special herbs such as pineapple sage and Red clover sorrel, the assortment has been increased over the last few years with a number of edible flowers and baby leaf as well. The latest addition to the assortment is a large variety of mini-vegetables from Southern France. "I will always be a 'herb man' , but these products are a good supplement for our local customers and abroad. On purpose we do not choose for big quantities, but for exclusivity," Piet van Vugt says.
Van Vugt receive the mini-vegetables under brand SALES directly from a French grower and is the only supplier in the Dutch market. The assortment of mini-vegetables consists of the small varieties of peppers, carrots, chicory, courgettes, beetroot, leeks, aubergines and courgette flower. "Just as with the herbs we do not work with stock and in this way we can guarantee a high quality level. Part of this is that a product will be unavailable for a while, if the quality is not as it should be. We supply those exclusive vegetables only if they are at their very best. Ultimately this is the best way," Piet says.
"I had been looking for an increase in our assortment with exclusive products for a while. For our customers, mainly active in the hotel and restaurant sector, it is ideal when they are in a position to obtain their products at one address. This is how it started with edible flowers and baby leaf as well. Sales started slowly and in the meantime just about every client buys edible flowers and baby leaf as part of his order. What started as a by-product is now an indispensable part of the assortment," Piet tells. The cultivation of mini-vegetables, however, is too specific to control and for our French grower, who was looking for a controlled selling arrangement, a real speciality."
More information about mini-vegetables is available at www.minigroenten.be
For more information:
Van Vugt Kruiden B.V.
18, Voorweg
2988 CG Ridderkerk
Tel: +31 (0)180-625660
Fax: +31 (0)180-625602
[email protected]
www.vanvugtkruiden.nl