Spain: Seedless watermelon from Fashion premieres ad campaign
The television campaign is a production counting on 4 movies made in "slow motion" to show, in detail, the product qualities to every target audience. The music was made for the campaign.
The campaign is aired mainly on Tele 5, along with special actions during the program Sálvame and some sponsors on Canal Sur. There will be Fashion ads also on the radio, on the Cope radio station.
Apart from television and radio, Fashion watermelon has campaigns in horticultural magazines, distribution magazines and others. The company also updated the website - www.sandiafashion.com - and created new applications for tablets and smartphones, through a QR code. On Facebook, Twitter and Yoube, with more visits and comments everyday.
They're also starting a spectacular marketing campaign outdoors in Plaza de Castilla, in Madrid. And it doesn't end here. The company made changes in the packaging and tagging, makes direct marketing and special offers at the selling points, like tastings in the main markets.
Finally, once again this year, they presented a fashion recipe book with new delicious ways to eat watermelon, created by chef Josué Rodríguez, from the restaurant Garum in Adra, Almeria.
Source: Asociación Grupo Fashion (A.G.F.)