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US: New look for Frieda's Angelcots

Frieda’s "heavenly white apricots" are back, sporting a new label with Frieda’s signature purple color. An Angelcot is an oval-shaped fruit with velvety, pale yellow skin and white, juicy, intensely sweet flesh. They are a hybrid of the Moroccan and Iranian apricots, grown in Central California. With only a few acres being harvested for Angelcots in the world, their season is short, lasting from 2 to 8 weeks.

Karen Caplan, Frieda’s CEO and President, described the history and harvesting of Angelcots in What’s On Karen’s Plate, her blog she started in 2010.

"Even though it was a full two weeks before harvest, I picked an Angelcot off the tree and sampled it. I could already taste the sweet juiciness of this special fruit," Caplan wrote. Click here to read the entire blog post.

Angelcots will be available in select retail stores across the United States later this month.

For more information please visit www.friedas.com