Promotional programs such as those developed in the United States by the National Mango Board have existed for decades in the United States, Europe, Australia, New Zealand, South Africa among other countries, and have had an enormous influence on the destiny and events of the agro-industries in developed countries.
The National Mango Board was created because of mango producers, traders and importers' request to the Ministry of Agriculture of the U.S. and is maintained by a fee charged to each mango box marketed. The "law on the promotion of agricultural products" is the federal law in the United States, which ensures the establishment and operation of a program to promote a particular agricultural product and includes a combination of advocacy, research and information about production and consumption, managed by the producers and purchasers. It is maintained with funds from contributions from producers and processors, under the supervision of the Ministry of Agriculture.
The objectives of the National Mango Board are consumer understanding and education, mango increased visibility in retail, increased supply of fresh fruit at restaurants, keeping mango's good reputation and being prepared to handle a crisis, promoting the study of the fruit in health and nutrition research, creating solutions that improve quality and food safety, together with all the links in the mango chain in the world for joint action to improve and create solutions to allow consumer access of the harvested ripe mango.
Brazil, mango exporter to the U.S., it is represented in the National Mango Board, by Flavio Muranaka, of Petrolina.
The activities of the Committee on the Promotion and Development of Mangoes (National Mango Board) of the United States can be accompanied by www.mango.org email address.
Those interested in receiving information by email, on the mango market in the U.S. must only register http://www.mango.org/industry/strategic-plan-and-budget.
Several publications can be downloaded from http://www.mango.org/industry/downloads, from research done with consumers to the development of a Post-Harvest Manual in Portuguese.
Brazil needs to be structured so as to allow the organization of producers in promotion committees and product development. These committees can and should provide to the agricultural production segment encouragement of the coordination of each vegetable production chain: guide research in the right direction, indicate the correct orientation of agricultural defence actions, establish marketing actions
in the broadest sense of preparing a product for the market, including the establishment of norms and standards throughout the chain, advertising and customer orientation.
Source Journal between Posto /Translated by Freshplaza