Italy: A good balance between demand and supply for all the products of the cooperative Sant’Orsola
(Photo by C. Baroni)
“Prices are slightly higher than 2011 because there is more balance between demand and supply of strawberries, soft fruits and cherries in a market without tensions. We cannot forget that the market of soft fruits is pretty lively and it shows a great interest in a product which is in line with consumers’ demand and their modern lifestyles. Plus, the natural presence of antioxidants makes these fruits essential to meet the needs of a healthy diet.”
(Photo by C. Baroni)
At the moment, the Director says that they are facing some problems. “Winter was cold and dry (absence of snow) and at Easter there was a frost we are still assesing the damage. Due to these factors there could be less products available, so there might some difficulties in the marketing season.”
“Up to the beginning of the summer, our main competitors were those who import easily from abroad. These distributors can influence prices by reducing them and this is not possible for us.”
(Photo by C. Baroni)
Finally, the Director comments: “What distinguishes our firm is our ability to supply products 12 months per year, guaranteeing high quality and a well-known brand. In summer, our main competitors are producers from Alps which are more or less organized.”
Contact:
Sara Bellini
Sant'Orsola Soc. Coop. Agricola
Via Lagorai 131
38057 Pergine Valsugana (TN) - Italy
Phone: +39 (0)461 518170
Email: sara.bellini@santorsola.com
Web: www.santorsola.com