Mexican Hass avocados hit Summer airwaves

The Mexican Hass Avocado Importers Association (MHAIA) is launching a second wave of radio ads this month to keep avocados from Mexico top-of-mind with consumers this summer. Featuring two sixty-second radio spots, "Cooking with Mom" and "Have a Taste," MHAIA highlights the avocado’s versatility by inviting the listeners to dress up everyday foods by adding a little avocado to their favorite summer recipes like salads, dips and grilling dishes, while also touching upon the taste, texture and nutrition. Radio spots will run on over 50 stations across 12 markets nationwide.

The summer radio push follows a successful ten-week spring campaign that featured 5,000 produce promotion displays at participating retailers. To support a robust crop and increased consumer avocado usage, the four-week summer ads will run on 54 radio stations in New York, Chicago, Cincinnati, Milwaukee, Louisville, Buffalo, Grand Rapids, St. Louis, Pittsburg, Memphis, Columbus and Roanoke. Local retailers interested in partnering with MHAIA will be offered custom tags to help drive consumers to participating retail locations where they can find fresh avocados from Mexico.

With nearly 20 vitamins, minerals and phytonutrients, avocados are a tasty addition to any meal - whether spicing up leftovers, trying a new recipe from TheAmazingAvocado.com or incorporating avocado into favorite dishes. Thanks to the rigorous quality control program devised and overseen by the U.S. Department of Agriculture and Mexico's Ministry of Agriculture, American consumers are assured of getting consistent supplies of high-quality Hass Avocados from Mexico, the number 1 selling avocado in the United States.

MHAIA is spending $1.4 million on radio spots and in-store demonstration support during this early summer campaign. MHAIA will complement this program with ongoing blogger engagement and through social media on MHAIA’s Twitter and Facebook Page.

For more information:
Elaine Dion
Tel: +1 (415) 984-6210
Fax: +1(415) 984-2293