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To these accusations the supermarket chain has responded through a statement, where they want to make it clear that "the Melon season begins now in Spain and DIA is including melons form Almeria and Murcia among their products for sale. "
COAG Almería said it was "outrageous" that supermarkets like DIA were selling melons of the piel de sapo variety from Senegal, as indicated in the labelling itself. In this regard, DIA stated that their "melon supplier is a Spanish company."
In addition, COAG provincial secretary, Andrés Góngora, added that "Consumers should will not buy at DIA until the supermarket changes its sales policy: first is what we have here and then, if there is no supply, it is logical to acquire products from other countries."
In this respect, the supermarket chain responded to COAG saying "when there is no melon season in Spain, and to provide service to customers who demand the product, the melon provider imports from other areas where melons are seasonal at that time."
DIA is an international company of the food distribution sector present in seven countries, Spain, Portugal, France, Turkey, China, Argentina and Brazil. In 2011, gross sales totalled 11.124 million euros and had 6,833 stores in the countries where they operate. Since July 2011, DIA is listed on the Madrid Stock Exchange and is part of the Ibex 35, the Spanish market index.