New manager of Better3fruit: Nicolas Stevens

"The apple and pear breeder Better3fruit is happy to report the appointment of a new general manager: Nicolas Stevens. His years of experience in the commercialisation of fruits and vegetables and world wide network will be welcome addition to the Better3fruit-team. The company was founded from the University KULeuven's apple breeding programme. The close link to the university also still ensures the strong scientific verification of our breeding programme."

"The launch of Nicoter/Kanzi, was one of Better3fruit's first achievements. Thanks to the experience and continual feedback from our worldwide commercial network Better3fruit can better tune to breeding to the needs of the sector. Better3fruit has high quality apple and pear varieties, which answer to the needs of all the players on the market. Our in house IP expertise also enables us to support all of our customers/license holders in successfully placing our varieties on the market. This makes Better3fruit the perfect partner for anyone who wants to distinguish themselves on the market."

Nicolas talks about how he views the coming period: "The first weeks I'll spend getting to know the company in all its aspects and meeting all our current partners. I expect to be able to offer our customers an even better service by making them a commercial success along with our apples and pears", according to the brand new manager.

"With a driven market-orientated vision and very professional way of working I expect Better3fruit to market very nice varieties in the coming years. The biggest challenge will be to convince everyone in the chain that we have to work today on tomorrow's cultivation. At Better3fruit we do this for our customers and we lead everyone in the whole chain to be successful tomorrow."

For more information:
Better3fruit NV
Tel: +32-16-24.16.10
[email protected]
www.better3fruit.com