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France: New logo for AOP-peaches and nectarines

The French organisation AOP have a new logo. The French peaches, which were shown as “pêches d’ici” will be sold from now on as “pêches de nos régions”, peaches from our region. Also the design has been changed. The arrival of a new logo runs together with a promotion campaign for this season, which will cost €400,000. Also there will be more promotion on the point of sales. The total annual budget for AOP in 2012 is €550,000.


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