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US: Wonderful expands nut portfolio

Just in time for summer, consumers now have an additional option for snack nuts when shopping in their favorite food store. The makers of the popular Wonderful Pistachios are introducing Wonderful Almonds, available this month in grocery stores across the country. The nutritious, California-grown nuts can be found in three varieties: Roasted & Salted, Roasted No Salt and Natural Raw.

Fashioned in the iconic sleek, Wonderful branded black bags, Wonderful® Almonds will be sold in seven-ounce bags in the produce section of grocery stores and 48-ounce bags in the grocery sections at club stores, such as Sam’s Clubs.

"Our research shows that 70 percent of Wonderful Pistachios purchasers also buy almonds," said Marc Seguin, vice president of marketing, North America for Paramount Farms. "As the industry leader for almonds and pistachios, it was a natural next step for the company to begin packaging almonds under the hugely successful Wonderful halo, providing consumers with the option to purchase almonds from a brand they already trust and retailers with the value they have grown to expect in the Wonderful name."

Wonderful Almonds will be available in retail outlets nationwide, including: Kroger, Ahold, Supervalu, and Publix. In addition to the seven-ounce bag already available in stores, Wonderful Almonds will launch a 16-ounce option this fall, which will be available in the popular Roasted & Salted variety.

For more information:
Marjorie Brevidoro
[email protected]

 
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