NL: Grodan introduces video to explain sustainable growing

Feed twice as many people in the world, with tasty, healthy and safe fresh produce - but use half of the resources we use now? The high-tech horticultural sector's contribution to tackling this global challenge is explained to consumers via a video animation available on a sustainability platform recently launched by Grodan.

What makes a vegetable a sustainably grown vegetable? Why are high-tech, greenhouse grown tomatoes the most sustainably grown, healthy, tasty and safe tomatoes you can eat? These are items which are highlighted in the video animation created by Grodan. "We want to take our responsibility in helping growers and other partners in the sector explain to stakeholders further down the value chain what sustainable growing entails nowadays. The video which we created, shows the dedication, creativeness and importance of the horticultural sector in providing sustainable solutions for the global challenges we face now and in the future", explains Vincent Deenen, Marketing Director Grodan.

Sustainability platform
The video has been placed on a special sustainability platform, offering a more consumer oriented environment for online visitors. It is also available for viewing in German, Dutch and English on the recently presented Innovation Cluster stand in the House of Flavour at the Floriade. A French version will follow shortly. Visitors to
the stand can scan the QR code on the Grodan part of the stand and view the video on their smartphones.

Enthusiastic reactions
Deenen adds, "We introduced the animation video to growers during our Precision Growing seminars at the Floriade in April. The reactions were extremely positive and many growers will be linking it to their websites and using it in presentations towards consumers. We are excited about the level of enthusiasm we have received from growers for the video. It confirms that we are on the right track. Other partners in the value chain have also indicated that they will be using it to help explain the story behind sustainably grown fresh produce. We want to
invite everyone to use it to their advantage to help increase awareness amongst stakeholders."

The sustainability platform can be found via the Grodan website or directly via the following link or QR code www.3xsustainable.com.

For more information:
Leilah Thiart
Grodan
Tel: + 31475 35 7481
[email protected]
www.grodan.com