Italy: Big advance in strawberry campaign 2011/12 at Secondulfo
Marketing, started in November 2011, thanks to the graft of a new variety called San Andreas, which has already been tested in the last few years.
“We have been able to offer an excellent product in an “unusual” moment for this cultivation in our area of production (Piana del Sele, Campania, Italy)”, the managers say.
The cold weather in February 2012 had negative effects on the production which was decreased during the month of March and recovered in April.
“The trend of prices was considerably influenced by the difficult economic crisis Italy is facing. We noticed that Italian chains of department stores exercised a downward pressure on prices levels, a drop of about 20% less than last year” the company reveals.
As far as standards are concerned, also this year the strawberries from Piana del Sele have not disappointed the expectations, offering an excellent product situated at a higher level than other Italian areas of production.
According to Secondulfo F.lli, Candonga variety still represents the main chunk of the production: this is the best cultivation because it is savoury and pleasant to the eye.
The company is always carrying out research on varieties, essential to be competitive in a market with a competitive supply.
Contatti:
Secondulfo
Via S. Sossio
80049 Somma Vesuviana (NA)
Phone: +39 (0)818 995196
Fax: +39 (0)818 931029
Email: [email protected]
Web: www.secondulfospa.it
Branch in Battipaglia
Via Fabbrica Nuova
84091 Battipaglia (SA)
Phone: +39 (0)828 547515 /20 /14
Fax: +39 (0)828 547519