Mexican avocado exports tripled in the last five years, attracted by U.S demand. a country where this fruit is stronger in its population´s diet and fast food chain business strategies.
In 2011, external avocado sales jumped by 47.1% to reach USD 990 million. This amounted to three times more than the amount reached in 2006, of USD 338 million.
Burger King and Subway have added avocados in their menus in the last year and other companies such as Wendy's and Smashburger, joined the list of restaurants that use this produce in 2012.
Mexico, where the avocado has its origin, ranks as first producer and exporter of this fruit. Archaeologists estimate that the avocado's origin dates back to 7,000 and 5,000 years before Christ. Its name comes from nahuatl ahuacatl, which also means testicles.
Mexican avocado shipments to the United States recorded a customs value of USD 794 million in 2011, covering a 80.1% share in total exports, followed by those targeted to Japan (86 million), Canada (58 million) and Costa Rica (16 million).
"Consumers tell us they are willing to try new products, so we have created an exciting flavour that will awaken their taste buds," said Gerard Lewis, vice president of Wendy's product development.
"The demand for avocados in the U.S. has been outstanding and now they are available all year in all 50 states, this growth will be exponential," said the Association of Avocado Producers and Packers of Michoacán (APEAM).
Source: Eleconomista