Leading Exotics on YouTube

Broadcast Yourself. That is the YouTube slogan, the website where people from all over the world they can put their self, their company or somebody else in the spotlight. The Products that sell the best here are the exotics. A lot of specialities are unknown to a lot of people, they wouldn't even know how to use them in the kitchen.

The American companies Frieda's and Melissa's are taking good advantage of the free service from YouTube to inform retailers and consumers about known and unknown products. Whereas Frieda's focuses attention on the specials, Melissa's informs the viewers about the origin and the use of the better known products like melon and grapes. In a typical American kitchen Melissa's will take you to the world of fresh vegetables and fruit while Frieda's shows the viewers where the product is from and how to use it.

Bud Holland also sees great opportunities in using YouTube clips."Exotics are usually unknown products, a lot of people don't know how to use the products", says Patrick Stoffels. The importer shared a movie about Durian, which was immediately picked up a customer. "Whereas we normally sell 14 boxes a year, we sold 400 boxes in one season." According to him a video is ideal to inform the consumers about the origin, the treatment and the use of the product.

Recently Bud Holland introduced a new product in Europe. The Achacha is originally from the Bolivian Amazon region and is grown in Australia now. The video about this product was seen about 250 times in a week. Patrick says that YouTube is good particularly to get new products to get more well known. It is important to him for the vidoes to get attention. "We support this with social media like Twitter and Facebook but also consumer forums can also contribute to this.

http://www.youtube.com/user/MelissasWorldVariety

http://www.youtube.com/user/FriedasProduce

http://www.youtube.com/user/BudNl