US: Northwest Cherry Growers reports shared online

The Northwest Cherry Growers 2011 annual report is now available for viewing on-line at www.cherryupdate.com. This year’s report includes a broad range of statistical analysis in both the foreign and domestic markets. "Likewise, we have several category updates from the Perishables Group including a white paper detailing how successful retail groups are promoting the cherry category longer into the summer; and seeing profitable results from their efforts", said B.J. Thurlby, President of NW Cherry Growers.

The annual report has been created to serve as an industry tool in reviewing activities relative to NW Cherry shipments and market intelligence, generic marketing campaigns, and consumer/retail research. "It is our hope that the Northwest industry will use this report as an educational resource in planning their in-house marketing and sales strategies for 2012. Through this sharing of accurate information it is our intent that the data within the report will help stimulate future opportunity for grower returns that will allow our industry to remain viable."

"This year, the report and other industry tools are hosted on our industry website www.cherryupdate.com." In order to secure the information and deliver it to you, the site requires a login. First time users will need to sign up and returning visitors can utilize their original login information.