UK: Market briefs highlight opportunities for potatoes
A four page report on ‘The Convenience Market’ provides insight into this burgeoning sector – which is set to grow by 25% over the next five years – and how understanding the needs of the ‘quick shopper’ can maximise the opportunities to increase potato sales and consumption.
Just over a fifth of all grocery sales now come through convenience, as busier lifestyles have driven demand for convenience-based products and food-to-go propositions. For potato shoppers in particular, they’re looking for ‘simple meals’, are more likely to buy smaller pack sizes and over-index on new and baking potatoes. They’re also less price sensitive and can be more open to meal suggestions at the fixture.
For convenience retailers and suppliers, making sure their offering matches the mission of their shoppers is crucial. Here, having the right range and pack sizes and an informative and inspiring fixture is key to driving sales.
The Convenience Market report is the third in a series designed to build industry knowledge of the consumer marketplace and the impact on potato consumption; the first two reviewed ‘Online Grocery Shopping’ and ‘The Older Consumer’. All are now available online at www.potato.org.uk/knowledge-hub/publications/consumer-research-publications.
The briefings have been prepared by AHDB Market Intelligence in conjunction with The Oxford Partnership, drawing on the wealth of usage and attitude surveys and data from independent sources including ONS, Kantar Worldpanel, Mintel and IGD.
Download the full reports at www.potato.org.uk/knowledge-hub/publications/consumer-research-publications