Fresh Chilean blueberries beat winter blues

The Chilean Blueberry Committee recently conducted a "blitz" of successful menu promotions on college and university campuses to raise awareness that luscious fresh blueberries from Chile are plentiful during fruit-challenged winter months and to create excitement with fresh Chilean blueberry menu promotions.

Themed POS with striking, original artwork focused on winter and health messaging.
Operators could choose from two themes this year: "STOP THE FREE RADICALS. FIGHT
BACK WITH FRESH BLUEBERRIES" and "KICK THE WINTER BLUES: FOCUS ON BLUEBERRIES."

The popular wellness theme and appealing graphics provided operators with a launching
point for creating the spin that attracted student attention. Promotions ranged from a one-day special feature of fresh blueberries on the dinner fruit bar to a 10-day event that culminated in a student blueberry smoothie contest.

College and university operators interested in promoting fresh blueberries from Chile
during next winter’s season (November 2012 – March 2013) are encouraged to email the Chilean Blueberry Committee now at [email protected].

For more information about the promotions and for event photography, contact Susan
Hughes, 415 986 6916, [email protected].