US: Avocados from Mexico hit the airwaves

The Mexican Hass Avocado Importers Association (MHAIA) recently launched a 10-week period radio campaign to keep avocados from Mexico top-of-mind with consumers this spring. Featuring sixty-second radio spots such as "Cooking with Mom" and "Have a Taste," MHAIA invites consumers to "add a little avocado." The campaign drives consumers to visit participating retail locations to shop for fresh, ripe avocados from Mexico. With nearly 20 vitamins, minerals and phytonutrients, avocados are a great addition to any meal - whether spicing up leftovers, trying a new recipe from TheAmazingAvocado.com or incorporating avocado into favorite dishes. For meals that are dressed to impress, just add avocado!

The spring radio campaign runs in 13 markets, including New York City, Chicago, Washington, D.C. and Boston, reaching more than 54.5 million consumers, and is on airwaves now through May 7.

Also this spring, MHAIA is partnering with Corona, America’s number one selling imported beer, to celebrate Cinco de Mayo. The partnership, themed "Add a Dash of MAXIMO to Your Cinco de Mayo," offers retailers a multi-department promotion with Cinco-themed retail displays and over one million coupons for consumers. Over 5,000 Produce Department promotion displays have been authorized by retailers, and hundreds of additional Corona front-of-store displays are being sold into retailers this month. Target display dates are April 18 through May 5, 2012. In addition to in-store activities, the program will be supported with blogger engagement and through social media on MHAIA’s Twitter (www.twitter.com/AmazingAvocado) and Facebook Page (www.facebook.com/theamazingavocado) as well as Corona’s Facebook Page (https://www.facebook.com/corona).

For more information:
Elaine Dion
Tel: +1 415-984-6210
[email protected]