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Malaysia: JUSCO change and rebrand into AEON

After a 28-year presence in Malaysia under its JUSCO stores brand, the third largest retailer in the country has decided to change and rebrand into AEON.

It has also adopted a new tagline, "AEON Enriching Your Lifestyle".

It replaces JUSCO, under which its stores have been operating since AEON Japan Ltd arrived here in 1984 at the invitation of the Malaysian Government.

AEON Japan is the owner of the largest retail chain stores in Japan.

In a statement, AEON Co (M) Bhd (AEON Malaysia), said its stores will undergo a facelift consistent with the new AEON corporate identity while still retaining the familiar JUSCO feel.

AEON Malaysia is a subsidiary of AEON Japan Ltd.

Source: www.btimes.com.my